I founded Soul Force Strategies on a simple premise: clarity without expression is invisible, and branding without substance is hollow. Real transformation requires both — the inner work of getting clear and the outer work of showing up authentically.

I'm a creative strategist, coach, and designer. My work helps purpose-driven people and organizations do both.

The Work

Creative Strategy & Design I bring 20+ years of design and creative strategy experience to help leaders and organizations translate their clarity into visual presence. Brand strategy, graphic design, messaging — all rooted in the same principle: your external expression should match the depth of your internal work.

Building I'm currently co-founding Human Flourishing — a nonprofit civic platform for serious, cross-perspective inquiry into the science and philosophy of what it actually takes for human beings to flourish. That work and this work are deeply connected.

Coaching & Workshops Through one-on-one coaching and group workshops, I help people clarify their values, build portable identity, close the gap between current reality and desired vision, and develop the daily practices that create lasting change. This work is grounded in years of coaching practice and informed by decades of navigating real transitions in real time.

What Makes This Different

I don't separate the inner work from the outer work because I've learned they're inseparable. Your brand isn't separate from your leadership. Your visual presence isn't separate from your personal development. When you align both — when who you are inside matches how you show up outside — everything shifts.

That's the work I do: helping people build from the centerline, where clarity lives, and express it outwardly, where impact happens.

Background

• 20+ years in design, creative strategy, and visual communication

• Years of coaching practice in leadership, identity, and life transitions

• 30+ years of lived experience navigating change, building resilient identity, and leading through uncertainty

• Writer, Centerline Blog

• Co-founder, Human Flourishing (est. 2026)

Let’s Talk

Ready to align your inner clarity with your outer expression? Whether through brand strategy, creative direction, or writing — let's explore what's possible.

Get in touch →