I founded Soul Force Strategies on a simple premise: clarity without expression is invisible, and branding without substance is hollow. Real transformation requires both—the inner work of getting clear and the outer work of showing up authentically.

As a certified Heroic Coach and Workshop Instructor, I help people do both.

The Work

Coaching & Workshops
Through one-on-one coaching and group workshops, I guide people through the fundamentals: clarifying values, building portable identity, closing the gap between current reality and desired vision, and developing the daily practices that create lasting change. This work is grounded in Heroic philosophy and informed by decades of navigating real transitions in real time.

Creative Strategy & Design
I also bring years of design and creative strategy experience to help leaders and businesses translate their clarity into visual presence. Brand strategy, graphic design, messaging—all rooted in the same principle: your external expression should match the depth of your internal work.

Community Leadership
As the leader of Heroic Tucson, I facilitate monthly gatherings and workshops for a growing community of high achievers and individuals committed to becoming their best selves. We meet regularly to practice Heroic principles, support each other's growth, and build meaningful connection. Learn more at HeroicAZ.us.

What Makes This Different

I don't separate the inner work from the outer work because I've learned they're inseparable. Your brand isn't separate from your leadership. Your visual presence isn't separate from your personal development. When you align both—when who you are inside matches how you show up outside—everything shifts.

That's the work I do: helping people build from the centerline (where clarity lives) and express it outwardly (where impact happens).

Background & Credentials

• Certified Heroic Coach & Workshop Instructor

• Leader, Heroic Tucson Chapter

• 30+ years of lived experience navigating transitions, building resilient identity, and leading through change

• Background in design, creative strategy, and visual communication

• Writer, Centerline Blog

• Mother of four, military spouse, designer, coach, community builder

Let's Talk

Ready to align your inner clarity with your outer expression? Whether through coaching, creative strategy, or both—let's explore what's possible.