Your brand isn't a logo or a tagline—it's the promise you make before you say a word. It's the feeling people get when they encounter your work, the clarity they sense in how you show up, and the trust they place in what you stand for. But here's what I've learned through decades of transition: if you don't know who you are at your core, your brand will shift with every trend, every comparison, every moment of doubt.

Brand strategy starts where coaching ends—at the centerline of who you are and what you're here to do. I help you articulate your values, clarify your unique position in your market, and define the message that moves people from curiosity to commitment. This isn't about crafting something new; it's about uncovering what's already true and giving it language that lands.

Whether you're launching something new, repositioning after a transition, or finally ready to stop playing small, we'll work together to create a brand foundation that's both authentic and strategic—one that travels with you no matter where your work takes you next.

What's included: Brand discovery session, competitive landscape analysis, core message development, brand voice guidelines, positioning statement, and strategic recommendations for visual identity.

You can have the clearest message in the world, but if your visuals don't match the depth of your work, people miss it. I've seen brilliant leaders with generic websites, powerful coaches with forgettable logos, and purpose-driven businesses with materials that look like they were made in fifteen minutes. The gap between what they offer and how they present it costs them credibility, clients, and impact.

Design isn't decoration—it's communication. Every color choice, every font, every layout decision either reinforces your message or undermines it. My approach to graphic design is grounded in the same philosophy I bring to coaching: start from the centerline, strip away what doesn't serve you, and build something that reflects the truth of who you are.

I create visual identities, marketing materials, presentation decks, and branded content that don't just look professional—they feel aligned. Because when your brand looks as grounded and intentional as your leadership, people recognize it immediately.

What's included: Logo design and brand identity systems, marketing collateral (one-pagers, brochures, social graphics), presentation and pitch deck design, workshop materials and visual content, website graphics and visual assets.

Sometimes you don't need someone to do the work—you need someone to help you see it clearly. You might have a vision for your brand but aren't sure how to execute it. Or you've built something that works but doesn't quite feel like youanymore. Or you're stuck between options and need a strategic partner who understands both the business side and the emotional weight of getting it right.

Creative consulting is where strategy, storytelling, and design intersect. I come alongside leaders and small teams to audit what's working, diagnose what's not, and recommend a path forward that's both practical and aligned with your bigger mission. This isn't about imposing my vision—it's about helping you clarify yours, then translating that clarity into actionable creative direction.

I bring the perspective of someone who's coached hundreds of people through transition and built my own brand from scratch in my fifties. I ask the hard questions, challenge the assumptions that no longer serve you, and help you make decisions that reflect where you're going, not just where you've been.

What's included: Brand audit and visual assessment, content strategy and messaging review, creative direction for campaigns or launches, consultation on vendor selection and project scoping, ongoing strategic partnership for creative projects.