Your Life as a Creative Act
What Designing a Brand Taught Me About Designing a Life
When I sat down to create the visual identity for Soul Force Strategies, I treated it like sacred work.
I didn’t just pick fonts and colors.
I asked questions. I listened deeply.
I looked for alignment between values and visuals—between what I wanted to express and what I wanted to embody.
And somewhere in the middle of all that sketching, refining, and refining again...
I realized something:
This is how I want to live.
Not just how I want to brand.
Not just how I want to work.
But how I want to be in the world.
Life, Like Design, Is Intentional
Good design doesn’t happen by accident.
It’s not just aesthetic—it’s meaningful.
Everything has a purpose:
The spacing creates clarity.
The color evokes emotion.
The typography signals tone.
In life, it’s the same.
The habits we choose are our “typography.”
The energy we carry is our “color palette.”
The way we speak to ourselves and others—that’s our brand voice.
You don’t need a logo to be living on purpose.
But you do need clarity.
The First Draft Isn’t the Final Version
One of the first things you learn as a designer is: start messy.
The first version will never be the final one.
It’s just the beginning.
And the same is true of your life.
Too often, we expect to have it all figured out from the beginning.
We shame ourselves for not having a perfect “plan.”
We compare our in-progress life to someone else’s polished aesthetic.
But real creativity—real transformation—requires iteration.
The truth is:
You're allowed to evolve.
You're allowed to outgrow old versions of yourself.
You’re allowed to redesign.
Alignment Over Aesthetics
In branding, we’re trained to ask:
Does this feel like you?
Is it communicating what you mean to say?
Does it reflect what you stand for?
What if we asked the same about our lives?
Does this schedule reflect my values?
Do these relationships support who I’m becoming?
Am I designing a life I recognize as mine?
It’s not about making life look perfect.
It’s about making life feel aligned.
Iteration is Integrity
One of the myths we carry is that once we commit to something—an identity, a job, a role—we have to stay there forever.
But what I’ve learned through branding (and becoming) is this:
Revising isn’t failure. It’s integrity.
You are not a fixed product.
You’re a living, breathing, evolving work-in-progress.
And that’s what makes you powerful.
Designers know: the most beautiful creations come from a willingness to start again.
To cut what doesn’t work.
To tweak the spacing.
To listen again.
To trust the process.
What This Means for You
You don’t have to overhaul your entire life to live creatively.
You can begin with one question:
“What am I intentionally creating today?”
Not what’s expected.
Not what’s default.
Not what matches someone else’s template.
But what feels true.
What honors your values.
What creates harmony between your inner clarity and your outer expression.
Final Thought
Your life is your canvas.
You are both the artist and the subject.
And every decision, every boundary, every yes and no… is a brushstroke.
So design it like you mean it.
Live it like art.
Revise as needed.
And let the masterpiece unfold.
